In the wake of Marvel’s newest reveal of black actress Zendaya Coleman gracing our screens as the new face of Mary Jane in the Spider Man: Homecoming movie comes the inevitable bigotry of incorporating any type of newfound diversity in any predominantly white feature.

With Marvel reigning as one of the most dominant superhero productions and something like 10,000 combined works made up of comic books and movies, more minority representation seems as though it would be the natural response. In recent years, the Disney-owned company has taken several steps to introduce greater racial and gender diversity, such as the introduction of Riri Williams, a 15-year-old black girl set to wear the mantle of Iron Man. In 2014, a black man became Captain America and Thor became a woman. The year before that, Marvel introduced Kamala Khan, a Muslim teenager, as the super-hero Ms. Marvel.

Despite these recent additions of diversity, it can’t help but feel forced from a franchise whose number one demographic is middle aged white men. Zendaya’s role as the usual white, red-haired, Mary Jane Watson in the upcoming Spider Man movie caused a social media uproar, and it all leads back to Marvel’s defining issue: an undeniable diversity problem. The absence of prominent diversified actors in Marvel films, such as its earth shattering The Avengers franchise, is too heavy to ignore.

Although Zendaya’s new role is nothing sort of significant, it doesn’t feel like an ode to misrepresented superhero movies but instead a last ditch effort to keep the media off of Marvel’s back. The idea that a white, straight male is the default human being is a concept Marvel can’t seem to stray away from