GFuel: Growing with energy

CONNOR BAKER, A&E EDITOR

Gfuel has been growing at a shocking rate recently, and they’re starting to cause the community to catch up.

The main cause of their rapid growth is most likely the sponsorships they have been getting recently. They’ve sponsored movies, TV shows, YouTubers, and even entire companies. Other energy drink companies have been attempting this, with Ghost sponsoring candy companies like Swedish Fish and Sour Patch Kids, but not to the scale GFuel has. They have gotten sponsorships from Marvel, Rick and Morty, Elden Ring, Sonic, and many more things that would typically be described as “nerdy”.

The sponsorships GFuel has been getting have massively helped their growth. They’ve been sponsoring popular YouTubers and streamers like XQC, moistc1tikal, and Pewdiepie. This has allowed them to have a stranglehold on the gaming community.

Not only have thee content creators helped, but the film industry has also been a huge help for the company. GFuel has been regularly getting sponsorships from Marvel, with a flavor coming out for nearly every new movie. They’ve also had flavors for shows like Rick and Morty and The Boys.

GFuel has been choosing these sponsorships very carefully, making sure that the people or companies they are sponsoring are at the peak of their popularity. This has made sure that whenever they come out with a product for that sponsor, it’s still fresh in the communities mind.

This growth has allowed them to raise the production on new products like new flavors and unique items for collectors boxes. So far in 2022 alone, there have been 20 new flavors. One flavor a month is a good amount, but the fact that Gfuel is coming out with over two brand-new flavors every month is just insane.

GFuel hasn’t been the only one in this business, but they have by far been the most successful. Companies like Ghost, Sneak, Rogue, and others have tried to recreate the success GFuel has had with their own unique flavors.

Sneak, one of GFuel biggest competitors, is primarily based in the UK so they’ve tried to make flavors that interest customers in that area like rhubarb and custard, black currant, and the popular Millions candy. While companies like Sneak have found their own success, it hasn’t been on the scale that GFuel has been finding success.

Gfuel has been on a roll this year, and they don’t seem to be slowing down any time soon. They are on pace to completely dominate the gaming energy drink game, and I’m sure they will get there soon.