Eye of the Tiger

Senior solidifies sponsorship

NICOLE KHUDYAKOV

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RHS senior Savanah Roe was able to find success in more than just her average number of likes per photo on social media. Her popularity on Instagram has lead her to accept

RHS senior Savanah Roe was able to find success in more than just her average number of likes per photo on social media.

Her popularity on Instagram has lead her to accept her first paid sponsorship offer, with a teeth-whitening company called Novashine.

Roe has some level of experience dealing with companies that attempt to recruit her, as she’s been receiving requests to promote various products since the beginning of last summer.

Her current employment as a Novashine representative hasn’t resulted in a loss of popularity with other companies either, as she’s been contacted by shoe brands, jewelry lines, various clothing lines, and even a hair vitamin company.

“Teeth whitening is the first one I pursued, and since then I’ve gotten a lot more direct messages asking if I can do theirs as well,” Roe said.

When she first read them, the messages caught Roe off-guard, though she eventually decided to embrace the opportunity.

“I really never considered it as being something that I would fall into the category of being, but when people started contacting me, I figured why not,” Roe said.

Roe’s friend, Paris Harwell, is familiar with the frequent attention Roe receives on social media.

“She gets these DMs rolling in all the time and I think its awesome,” Harwell said. “She’s making a lot of money from them and all she has to do is post.”

The company originally sent her a message via Instagram containing their proposal. In addition to the job request itself, Novashine also made it clear how much Roe would be making for accepting this job.

The upfront and honest nature of the message interested Roe much more than any previous offers.

“I thought of it as maybe a side job rather than something like a hobby or a favor that I was doing for another company, this one would be more of a benefit that I was getting,” Roe said.

Harwell sees obvious benefits from her friend’s job, and encourages her to continue her work.

“I think, even throughout college, just getting a couple extra bucks just for posting is really convenient and it will help her,” Harwell said.

After accepting the offer, Roe was sent a series of guidelines to keep in mind when creating any sponsored Instagram or Snapchat posts.

Part of the guidelines request that sponsors express their gratitude for having the product on Instagram, while on Snapchat, any posts should have a multitasking theme. Roe does her best to adhere to these guidelines while attracting possible customers.

“I really just try to make it look cute and try to make it look appealing, so that other people will click on their page,” Roe said.

“You know, they’re paying me for a reason, so I can do my job.”

Though Roe plans on continuing her work with Novashine in the future, she is unsure how seriously she will continue to pursue sponsorships in general.

“It did definitely open up different ideas for me in regards to if I want to do this as a side job or if I want to pursue other companies and ads and things like that,” Roe said. “For now, I’m not taking it too seriously.”

About the Writer
NICOLE KHUDYAKOV, FEATURES EDITOR

I'm currently sixteen and a junior at RHS. This is my second year as part of the staff at Eye of the Tiger, and each new year allows me to grow as both...

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